Getting To Know The Amazon Inventory Performance Index (IPI)

What is the Inventory Performance Index? In simple terms, the Inventory Performance Index (IPI), also known as IPI score, is Amazon's measurement of FBA (Fulfilment by Amazon) sellers' inventory efficiency over time. The IPI score assesses how effectively you manage your FBA inventory to ensure smooth operations.

September 8, 2023

A/B Testing For E-Commerce Success

PPC is the lynchpin of an effective marketing strategy on Amazon and is the main funnel in which traffic and sales emanate from. This blog will highlight three key areas of how to use PPC as a means to improve your visibility and sales on Amazon.

September 7, 2023

Avoiding Common Pitfalls in Amazon PPC Campaigns

Setting up an Amazon PPC campaign can be an exciting venture, but it requires careful planning to ensure success. Here are some common mistakes to avoid for an efficient and profitable campaign:

August 14, 2023

Effective Amazon FBA Inventory Management: Navigating the Road to Success

Imagine embarking on a road trip with no clear route or knowledge of your fuel situation. You'd likely end up stranded and frustrated. Similarly, managing your Amazon FBA inventory without an efficient strategy sets you up for a bumpy ride, and uncertainty in business, especially concerning inventory, is the last thing you want.

August 9, 2023

When Selling Your Ecommerce Business: 3 Key Questions to Ask

When contemplating the sale of your ecommerce business, timing becomes a critical factor. Selling on an upward trend is ideal, ensuring your brand is growing and making smart decisions. Reflect on your top and bottom-line trends from the past year to assess your business's trajectory. Positive growth, solid operations, and insights for continued growth are attractive to potential buyers.

August 8, 2023

Achieving Success on Amazon: Optimising Your Product for Results

Selling on Amazon can be challenging, even with great products. Interestingly, only 22% of Amazon searches are branded, leaving a massive 78% of consumers searching without any specific seller in mind. This provides an opportunity for lesser-known brands, but it's not as simple as it seems. With over a million new sellers joining Amazon every year, competition is fierce, and standing out can be tough.

August 2, 2023

The Importance of Investing in Your Amazon Brand Store: 10 Compelling Reasons

If you own a brand or sell products on Amazon, you understand the significance of establishing a robust online presence. Your Amazon brand store is a valuable resource that should not be overlooked. In this blog post, we will explore ten compelling reasons why investing in your Amazon brand store is crucial for achieving success.‍

July 31, 2023

Why You Should Outsource Your Amazon Account Management to an Agency

June 7, 2023

Essential Tips for Managing Your Amazon Business Account: Unlocking Profitable Opportunities

June 7, 2023

Why Cross-Selling Is An Invaluable Tool For Amazon Account Management

As an FBA seller on Amazon, you are constantly seeking ways to stand out from the competition and drive more sales. One way to do this is through cross-selling via the provided modules on Amazon. Cross-selling can be a powerful tool for increasing revenue, building customer loyalty, and driving more customers to your product range. In this blog post, we will discuss why cross-selling is essential for FBA sellers and how to effectively use the cross-selling modules in your A+ content, brand story, and listing images.‍

May 12, 2023

How To Sell An Amazon FBA Business

Selling an Amazon FBA (Fulfillment by Amazon) business can be a complex process, but with the right preparation and guidance, it can be a profitable and rewarding experience. The below steps outline the best practices when selling an Amazon business and help ensure a successful transaction.

May 12, 2023

How To Increase Visibility and Sales on Amazon with Advertising

PPC is the lynchpin of an effective marketing strategy on Amazon and is the main funnel in which traffic and sales emanate from. This blog will highlight three key areas of how to use PPC as a means to improve your visibility and sales on Amazon.

May 12, 2023

Maintaining Accurate Management Accounts as an Amazon Seller

As an Amazon seller, it is crucial to maintain accurate and up-to-date management accounts to make informed business decisions. These accounts include the Balance Sheet, profit and loss statements for your Amazon account and parent company, and cashflow forecast. In this blog post, we will discuss the importance of these accounts and how they can help you make sound business decisions.

May 12, 2023

How Can I Get Amazon Reviews?

Reviews are a huge determinant of success on Amazon. The best way to think about this is through the lens of a buyer. If you see a product with 5000 reviews vs 500 reviews instantly you trust the higher reviewed product more and therefore are more likely to buy that product. It is pure herd mentality and customer inertia, the 500 reviewed product could be higher quality and at a lower price but customers still choose the safe ‘trusted’ choice.‍

May 12, 2023