Setting up an Amazon PPC campaign can be an exciting venture, but it requires careful planning to ensure success. Here are some common mistakes to avoid for an efficient and profitable campaign:

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Mistake 1: Irrelevant or Broad Keywords

Selecting relevant, high-intent keywords is crucial. Avoid broad or irrelevant terms that lead to unqualified clicks and wasted ad spend. Utilise Amazon's keyword planner or third-party tools to research suitable keywords.

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Mistake 2: Neglecting Negative Keywords

Implementing negative keywords prevents ads from appearing in irrelevant searches. Regularly review your search term report and add irrelevant terms to the negative keywords list.

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Mistake 3: Ineffective Bid Management

Maintaining the right bid balance is essential. Too low bids may hinder visibility, while excessively high bids can exhaust your budget. Monitor ACoS and adjust bids based on performance.

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Mistake 4: Poor Campaign Structure

Organise your campaign into clear, manageable groups based on product type or category. This structure facilitates easy monitoring and optimization.

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Mistake 5: Neglecting Regular Monitoring and Optimization

PPC campaigns require ongoing attention. Regularly review performance and make necessary adjustments to optimise your campaigns.

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If managing your PPC campaigns becomes challenging or time-consuming, consider seeking assistance. Our team at eVenturing comprises Amazon PPC experts who can create a growth roadmap and maximise your ROI. Reach out to Ellen Murphy (ellen.murphy@eventuring.co.uk) for help in turning your Amazon PPC campaigns into success stories.

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