If you own a brand or sell products on Amazon, you understand the significance of establishing a robust online presence. Your Amazon brand store is a valuable resource that should not be overlooked. In this blog post, we will explore ten compelling reasons why investing in your Amazon brand store is crucial for achieving success.

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1. Elimination of competitor and Amazon ads

By directing customers to your Amazon brand store, you can ensure that they are not distracted by ads from competitors or Amazon itself. This exclusive focus on your products enhances the likelihood of customers making a purchase.

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2. Customised shopping experience

Through careful analysis of customer behaviour and utilisation of available data, you can tailor the layout of your store to provide the best possible shopping experience for your customers.

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3. Enhanced visibility on Google search

When customers search for your brand on Google, having an optimised Amazon brand store significantly increases the likelihood of it appearing at the top of the search results.

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4. Capitalising on Amazon Posts

Leverage the power of Amazon Posts, a tool that enables you to create shoppable content displayed in the Amazon feed. This tool's primary goal is to encourage shoppers to follow your store.

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5. Harnessing the MYCE tool

Amazon's Manage Your Customer Engagement (MYCE) tool allows you to send emails to followers of your brand store, informing them about new product launches and promotional offers.

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6. Access to diverse ad units

Benefit from Sponsored Brand store spotlight ads and Amazon's Demand Side Platform (DSP), which can significantly increase the visibility of your store and drive more sales.

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7. Optimised store for increased sales volume

Our extensive experience has repeatedly demonstrated that well-optimised Amazon brand stores consistently achieve higher average units per order and average order values compared to the account-level average.

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8. Substantial revenue generation

Based on our experience, properly optimised stores account for 8-10% of a brand's reliable revenue on the Amazon platform. This underscores the importance of investing in your brand store to drive sales and revenue growth.

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9. Effective platform for new product launches

Utilise your store as a strategic platform for launching new products, particularly if you attract substantial traffic. By prominently featuring new products on your store homepage, you can generate interest and excitement among customers, effectively showcasing them alongside your existing product lineup.

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10. Valuable store insights

Amazon offers Store Insights, a powerful tool that enables you to analyse customer behaviour and track the performance of your brand store. This data serves as a treasure trove of information that can inform other aspects of your Amazon business and empower you to make data-driven decisions.

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eVenturing is a London based Accelerator that partners with brands selling on Amazon. Our partnerships have one central objective: grow the value of your business.

Ready to elevate your brand on Amazon? Connect with Ellen Murphy (ellen.murphy@eventuring.co.uk) and invest in your Amazon brand store today! With eVenturing’s expertise, you can take full advantage of the platform and unlock new opportunities for growth.

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