Amazon PPC management

Amazon PPC that answers to profit.

Pay-per-click (PPC) puts your products in front of shoppers searching for what you sell. Every click has a cost, so the work is not just winning clicks. It is knowing which ones earn their place.

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See advertising and promotions support

A 30-minute conversation with our team. No Amazon expertise needed.

£400m+

Annual Amazon revenue managed

60+

Specialists in our London team

190+

Clients

What we manage

The work behind a pay-per-click campaign

Campaign structure

Campaigns split by goal, product and match type, so budget sits where its performance can be measured.

Keyword and search term research

We review the terms shoppers actually use, then add negatives so spend is not wasted on irrelevant searches.

Bidding and budget control

Bids are set against the value of a sale and reviewed on a schedule, rather than left to run.

Ad formats

Sponsored Products, Sponsored Brands and Sponsored Display, used where each format fits your products and goals.

Listing and creative support

Ads convert better when the product page is ready for them, so creative and listing work sits alongside campaign work.

Reporting you can act on

Spend, sales, ACOS and total advertising cost of sale (TACOS) reported against your profit, not in isolation.

How it starts

What happens in the first few weeks

01
Review what is running today
We look at existing campaigns, search term reports and what each product is currently earning.
02
Set the commercial target
We agree the sales and profit position you are aiming for, and what advertising spend makes sense against it.
03
Rebuild or refine campaigns
Structure, keywords, bids and budgets are adjusted against that target rather than copied across accounts.
04
Manage and report
Ongoing optimisation with reporting your team can read, and a Portfolio Manager coordinating the work.

PPC does not work on its own

A campaign can win the click and still lose the sale. Listings, price, stock and reviews decide what a click becomes, which is why we run advertising alongside the rest of your account rather than as a separate service.

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Common questions

What brands ask us about PPC

Will you guarantee a lower ACOS?
No. Advertising performance depends on your products, prices, stock, reviews and competition. We report what campaigns earn and change what is not working.
How much should I spend on Amazon PPC?
It depends on what a customer is worth to you and what your margin can support. We start from your profit position rather than a fixed percentage of revenue.
How long before changes show?
Search term and bid changes can show within days. Listing and creative work takes longer, and new markets take longer again.
Do you only manage PPC?
No. Pay-per-click is one part of Seller Management, Vendor Management and International Expansion. Many brands need advertising, listings, stock and commercial work moving together.
Who works on my account?
A dedicated Portfolio Manager coordinates the specialists working on your brand, rather than passing your account between people.

Credentials