Search & catalogue optimisation
Make products easier to find and product information easier to navigate.
What it means
Search engine optimisation (SEO) improves how product information supports search visibility. Generative engine optimisation (GEO) considers how that information can appear in AI-generated search answers. Neither guarantees placement.
When it helps
Useful when listings are difficult to find or your catalogue makes it hard for shoppers to understand the range.
Included tasks
- Improve product-page information for search visibility.
- Organise the catalogue and improve listing structure.
- Review product content for visibility in AI-generated search answers.
Find the support that fits your brand
A free Amazon audit is a 30-minute conversation about your brand, goals and how our team could help. No Amazon expertise needed.